RECENT ARTICLES:
July-2013

Mergercast Episode No. 45, Strategy&, July 23, 2013
 

Successful M&A in China Requires a Thorough Understanding of Its Unique Challenges.

......
Read More......
 

Comments(0)


July-2013

China Management Magazine, July 2013 issue
 

随着价格区间和产品品类的增多,中国本土市场的需求将日益分化,没有任何一个产品或品牌能够满足所有客户的需求。企业若想扩大市场覆盖范围或进一步渗透关键领域,就需要建立多品牌组合。

......
Read More......
 

Comments(2)


July-2013

Strategy + Business, Global Perspective, July 9, 2013

 
Seven principles can help multinationals sell to a rising segment of eager Chinese customers.
 

Comments(2)


<   1   >   
SEARCH
SUBSCRIBE
CONNECT
ARCHIVES